Case Study - Phobia Boosts Engagement with AI-Powered Automation
Phobia worked with MerchantProsAI to implement AI-driven chatbots and marketing automation, improving user engagement and support.
- Client
- Phobia
- Year
- Service
- AI Strategy Consulting

Overview
Phobia, a dating app that matches users based on their mutual phobias, needed to improve onboarding and automate user support. Manual processes were time-consuming and limited their ability to scale.
MerchantProsAI implemented an AI-powered chatbot to handle common questions and a marketing automation system to deliver personalized campaigns. The result was higher user engagement, better retention, and more efficient operations.
What we did
- AI Chatbot
- Marketing Automation
- Personalization
- Data Analytics
The AI solutions from MerchantProsAI have transformed our onboarding and support. Our users are more engaged, and our team is more efficient than ever.

CPO of Phobia
- User engagement
- +50%
- Support workload
- -30%
- Retention rate
- +20%
- AI availability
- 24/7